Imparta is a global leader in performance improvement for Sales, CX and Leadership. Imparta’s 25 years of research and experience with leading global organisations allows it to deliver:

• The skills to win: Imparta’s modern, research-based methodology equips sellers to make sense of each situation, choose the right response, and deliver results based on 180+ best practice skill modules.

• Embedded at scale: Imparta’s expert designers, consultants and trainers help you assess, develop, coach, and continuously improve sales capabilities at scale, globally, in local language.

• Powered by agentic AI: i-Coach® AI is an agentic solution that delivers proactive and personalised assessment, learning, coaching and task support for every user, integrated into your AI infrastructure.

Together, these elements allow organisations to assess, develop, coach, practice, and continuously improve sales capabilities at global scale, while tracking results and adjusting as the team and markets evolve. They can be used to plug gaps in sales enablement, or to build an entire enablement solution.

Working closely with the Head of Marketing, Sales and the wider commercial team to execute and optimise our day-to-day marketing activity. This role takes ownership of core digital channels, including paid social, search, organic social, email, web/CRO and events, ensuring campaigns are accurately built, tracked and reported, and that they deliver a steady flow of high-quality leads and opportunities while maintaining brand and UX standards across all touchpoints.

Strategy, positioning & insight

• Support research; translate personas into segments, fields and templates

• Run intake/brief for campaign/content requests; weekly check-ins and prioritisation

• Enforce brand/editorial guidelines; manage Digital Asset Management (DAM) and naming taxonomy

Reporting

• Build/maintain channel, campaign and funnel dashboards; annotate launches/anomalies

• Deliver monthly narrative read outs (insights → actions); track Sales/Marketing SLAs Lead / Demand generation • Own integrated campaign runbooks (plan → build → QA → launch → monitor → optimise → report)

• Own lifecycle programmes (welcome, nurture, recycle); maintain lead scoring and thresholds

• Ensure Sales handoff quality (forms, fields, routing, alerts); monitor lead velocity/disposition

• Plan and deliver digital events end to end; execute post event nurtures and reporting

Marketing technology (operational owner)

• CRM & database: imports, dedupe, field governance, segmentation; enrichment and consent management; maintain change log

• Email ops: build/QA newsletters and nurtures; testing cadence; deliverability (domain health/warm up); preference centre and compliance checks

• Web/CMS & CRO: day to day updates; accessibility and brand compliance; coordinate developer/webmaster; site audits/backlog; landing page build and experiments

• SEO execution: on page optimisation (metadata, headings, internal links, schema); coordinate technical tickets; keyword/topic research with SMEs; backlink hygiene; monthly SEO actions.

• AI search optimisation (GEO/AIO): structure content/data for AI overviews and generative engines (entities, FAQs, schema); research and prioritise topics; monitor brand presence in AI answers; run monthly test-and-learn actions.

• Tracking: UTM taxonomy and campaign naming; pixel/tag QA; accurate source/medium attribution

Strategic partnerships

• Maintain third party/partner listings; coordinate content placements and lead capture; GDPR compliant handoffs

• Traffic co marketing assets to partner calendars/SLAs; track referral performance and ROI

Account growth (ABM operations)

• Build 1:few plays (LPs, ads, email cadences) from the Head’s ABM strategy; localise by region/vertical

• Coordinate with Client Directors on account plans, contact maps and whitespace activation Events, awards & recognition

• Own event logistics, vendor coordination and asset kits; run post-event ROI and debriefs • Maintain awards calendar and submissions pack; coordinate case study approvals Strategic Marketing Projects and Initiatives

• Work with leadership team on the delivery of new strategic marketing projects and initiatives, for example, brand or website updates, launch of new services and products, internal marketing.

• Develop strategy, tactical deployment and end-to-end reporting to ensure projects are delivered on time and to a high-standard.

People & vendors

• Coordinate contractors/agencies on deliverables, SLAs and QA

• Track budget pacing; raise POs and process invoices via Finance

DAY-TO-DAY DUTIES

• Own integrated lead and demand-generation programmes end-to-end (runbooks, lifecycle journeys, scoring and thresholds), ensuring strong Sales handoff quality and healthy lead velocity/disposition.

• Translate research and personas into actionable segments, fields and templates, and run intake and prioritisation for campaign and content requests.

• Enforce brand and editorial guidelines while managing the DAM, naming taxonomy and core asset library.

• Build and maintain channel, campaign and funnel dashboards, annotating launches/anomalies and delivering monthly narrative readouts against Sales/Marketing SLAs.

• Plan and deliver digital/physical events and awards activity end-to-end, managing logistics, vendors, asset kits, case study approvals, post-event ROI, debriefs and follow-up nurtures.

• Act as operational owner for marketing technology (CRM/database, email, tracking), ensuring clean data, enrichment, consent management, deliverability, preference-centre compliance, accurate attribution and a clear change log.

• Oversee web/CMS, CRO and website optimisation execution — day-to-day site updates, landing page builds and experiments, on-page optimisation, technical coordination and regular site/SEO audits and actions.

• Manage strategic partnerships and co-marketing, maintaining listings, coordinating content placements and GDPR-compliant lead sharing, and tracking referral performance and ROI.

• Support ABM operations and wider strategic marketing projects (brand, website, new services) from strategy through execution and reporting, while coordinating contractors/agencies to SLAs and QA and tracking budget pacing, POs and invoices.

• Candidates should have strong hands-on experience running multi-channel digital campaigns.

• Building and QA’ing ads, emails and landing pages through to monitoring performance dashboards and implementing data-led optimisations.

• You should be confident working with numbers and martech tools, comfortable managing multiple priorities.

• Proactive in testing, learning and refining activity to improve conversion rates and overall marketing ROI.

Please note: Applications will be acknowledged and responded to in January 2026.