Job description
Reporting to the Head of Marketing, this is a fixed-term position to cover a period of maternity leave.
Responsibilities
Key Responsibilities
1. Organic Social Media (LinkedIn & Facebook)
• Schedule and publish 4–5 engaging posts per week on LinkedIn (primary) and Facebook (secondary).
• Adapt and tailor content to suit platform-specific audiences and formats.
• Use Hubspot to plan and automate post scheduling.
• Engage with users by responding to comments, likes, and shares in a timely manner.
• Encourage internal engagement by sharing posts with the team and prompting them to boost reach.
• Write original content and curate relevant material to support brand storytelling.
• Maintain consistent brand voice and visual identity across all posts.
• Collaborate with the production team to brief and produce creative assets and banners.
2. Paid Social Campaigns (LinkedIn Ads)
• Plan and execute targeted ad campaigns on LinkedIn, aligned with business objectives.
• Monitor performance metrics and optimise ads to improve reach and ROI.
• Manage campaign budgets and strategic direction.
• Work closely with production to develop compelling ad creatives and banners.
• Adjust targeting and messaging based on data-driven insights.
3. Search Engine Marketing (SEM)
• Oversee the company’s Google Ads account, ensuring optimal performance.
• Track keyword bidding, impression share, quality scores, and budget pacing.
• Write, review, and test ad copy, including evaluating AI-generated suggestions.
• Continuously optimise campaigns based on CTR, CPC, and conversion performance.
• Generate insightful performance reports and identify opportunities for improvement.
4. Search Engine Optimization (SEO)
• Use tools like SEMrush to track and improve SEO rankings and visibility.
• Coordinate with the Web Developer to flag and resolve technical SEO issues.
• Optimise website content, meta tags, headers, and internal linking for search engines.
• Ensure the website is fully optimised for both performance and SEO best practices.
5. Website Management
• Maintain website updates to ensure consistency in layout, fonts, colours, and overall branding.
• Work with the Web Developer to implement updates, troubleshoot bugs, and refine UX/UI.
• Ensure homepage banners, insights, and awards sections remain current and visually appealing.
• Conduct regular site audits using SEMrush and optimise for SEO and lead conversion.
6. Reporting & Analytics
• Produce regular reports on the performance of digital channels and campaigns.
• Track lead generation and pipeline activity linked to marketing initiatives.
• Provide actionable insights to guide future strategy and campaign adjustments.
Experience
Key Skills & Requirements
• 1–2 years of experience in digital marketing, preferably in a B2B environment.
• Solid understanding of social media platforms, particularly LinkedIn and Facebook.
• Experience with LinkedIn Ads, Google Ads, Google Analytics, HubSpot and SEMrush.
• Working knowledge of SEO and website optimisation practices.
• Basic knowledge of CMS platforms (e.g., WordPress) is a plus.
• Strong copywriting and content creation skills.
• Analytical mindset with attention to detail and performance metrics.
• Excellent organisational and communication skills.
• Team player with a willingness to collaborate across departments.